Brand Colour Palette Inspiration for Summer
Deciding on new branding colours can be a significant decision for business. Here's a step-by-step guide to help you decide:
Understand Your Brand Identity: Start by understanding your brand's identity, values, and personality. Consider what emotions or perceptions you want to evoke in your audience.
Audience Research: Conduct thorough research to understand your target audience's preferences, demographics, and psychographics. This will help ensure that the new colours resonate with your audience.
Competitive Analysis: Analyze your competitors' branding colours. You want your colours to differentiate your brand while still fitting within the industry landscape.
Colour Psychology: Consider the psychological effects of different colours. For example, blue can convey trust and professionalism, while green can evoke feelings of growth and harmony. Choose colours that align with your brand's messaging and objectives.
Visual Appeal: Assess the visual appeal of different colour combinations. Consider factors such as contrast, harmony, and legibility across various mediums (e.g., digital, print).
Flexibility and Adaptability: Ensure that the chosen colours are versatile enough to work across different platforms, from websites to packaging to marketing materials.
Testing and Feedback: Before finalizing the new colours, gather feedback from stakeholders, employees, and a sample of your target audience. Consider conducting A/B testing to compare different colour options.
Long-Term Viability: Think about the long-term implications of your colour choice. Will the colours remain relevant and appealing over time, or are they trendy and likely to become outdated quickly?
Legal Considerations: Check for any legal considerations, such as trademarks or copyrights associated with the chosen colours.
Implementation Plan: Once you've selected the new colours, develop a comprehensive plan for implementing them across all brand touchpoints. This may include updating logos, marketing materials, signage, and digital assets.
Remember that changing branding colours is a big decision that can impact how your audience perceives your brand. Take your time to thoroughly evaluate your options and ensure that the new colours align with your brand identity and objectives.
Here are five colour palettes to get you inspired for a beautiful re-brand!
